Web Performance & Analytics

From slow WordPress site to measurable conversion infrastructure.

I rebuilt a local appliance repair website, added structured brand credibility, spun up Google Cloud Run for server-side GTM/GA4 tracking, and verified live conversion events.

Netlify Google Cloud Run Server-Side GTM GA4 Conversion Brand Metadata PageSpeed Optimization
Start a Conversation Explore Verified Milestones
Strategic Context

Speed, trust, and first-party measurement.

Everest Tower was running on a slow, bloated WordPress site with weak conversion visibility and buried credibility cues. Premium appliance brands were listed merely as plain text, while customer-facing pages suffered severe load latency that eroded mobile conversions.

I engineered a complete transition to a fast Netlify-backed conversion surface, transforming plain text brand mentions into an accessible logo carousel with structured brand metadata. In parallel, I provisioned a dedicated Google Cloud Run instance for server-side Google Tag Manager (sGTM) and GA4, establishing first-party data ownership and verifying key call-click conversion events live.

First-party conversion measurement turns website traffic into an accountable business asset.
Mobile PageSpeed Score 46 → 92 Moved from deep red to top-tier green through modern asset delivery and zero bloat.
Largest Contentful Paint 27.5s → 2.4s Substantial reduction in visual render latency, eliminating mobile bounce bottlenecks.
Total Blocking Time 370ms → 0ms Zero main-thread blocking time achieved across all standard mobile audit profiles.
Key Event Tracking Call Click Live Real-time phone click key event attribution confirmed live in GA4 monitoring.
Performance Milestones

Three verified performance milestones.

Side-by-side PageSpeed reports showing Everest Tower mobile performance improving from 46 to 92.

PageSpeed mobile performance benchmark

Side-by-side PageSpeed audit showing the legacy domain at 46 and the rebuilt Netlify deployment reaching 92 on the same test date.

Before and after comparison of the Everest Tower Brands We Service section, changed from a plain text list to a logo carousel.

Brands We Service credibility architecture

The previous unstyled text list of serviced brands was converted into a responsive, accessible logo carousel with structured brand metadata attached.

GA4 realtime report showing phone_call_click key event activity for Everest Tower.

GA4 realtime key event activity

Realtime event log verifying immediate capture and server-side forwarding of the critical phone_call_click key event.

Live GA4 conversion test walkthrough

Live verification demonstration recording the event trigger firing on the frontend and receiving validation in the server container.

System Map

What changed under the surface.

STEP 01

Website action

Visitors access the optimized conversion surface and execute high-intent actions like direct phone calls and inquiries.

STEP 02

Cloud Run server

Server-side Google Tag Manager runs on a containerized Google Cloud Run service, bypassing browser ad-blocker drop-offs.

STEP 03

GA4 event pipeline

Conversion events are scrubbed, validated, and forwarded downstream into GA4 with accurate attribution metadata.

STEP 04

First-party signal

The business secures clean, owned conversion intelligence to evaluate acquisition channels and local search performance.

Strategic Operating Takeaway

Growth work requires the system underneath, not just the surface.

Local home service and repair businesses rely entirely on immediate trust cues and friction-free call connections. When a customer with a broken commercial or home appliance visits a webpage that takes 27 seconds to become interactive, they leave and call a competitor.

This deployment demonstrates that I bridge frontend conversion architecture with enterprise backend infrastructure. By deploying server-side GTM on Google Cloud Run alongside high-speed Netlify delivery, I gave the business an owned, verifiable measurement pipeline that tracks actual customer calls rather than vanity page impressions.

Start a Conversation Back to All Case Studies
Certified Digital Expertise
Salesforce Certified Administrator Salesforce Certified Business Analyst Radical Product Thinking Vision Setting Google AI Professional Certificate Google AI for Data Analysis Project Management Institute Member Product Management Basics Certification AI for Product Management

The Discipline to Scale

I bring an Olympic athletic background to fuel the relentless discipline required to execute, a deep research background focused on hyper-targeted strategy, and the grit of the immigrant experience. I rely on hard analytics and behavioral strategy to build resilient operational systems that help businesses actually run.